![]() Guest Checkout as a Solution to “Account Fatigue” By taking a couple more steps upfront, returning customers can save their information to their account and avoid ever having to enter it again, saving even more time. That said, creating an account reduces friction in the future. With guest checkout, there are fewer steps in the checkout process, so your customers can buy your product and be on their way faster. This differs from the standard, where a customer creates an account before entering their billing and shipping information. In other words, they skip anything having to do with an account, and your website doesn’t save their personal information. Guest checkout is an ecommerce feature that allows your customers to checkout as a guest without creating an account or logging into theirs. ![]() Still, as more ecommerce stores embrace it every day, you might wonder-should you? What Is Guest Checkout? ![]() Closing the sale and initiating the beginning of a loyal customer relationship depends on having as simple and efficient a checkout process as possible.Īnd while design and form best practices get a lot of the attention when it comes to creating the ideal checkout, there is one feature that’s easy to overlook or even default to without thorough consideration: the guest checkout.Įnabling guest checkout can help you increase conversions like you wouldn’t believe by making checkout more straightforward than ever, but there are hidden costs. Of course, it’s a metaphorical question-and a successful customer journey continues well beyond the first purchase.īut the moment of checkout is a critical one. They visit your website, pick out the perfect product or service tier, and head towards checkout. Your target customer became aware of your business, kept you in mind throughout the consideration stage, and now they are finally ready to follow through on a purchase.
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